Marketing

Staying true to the brand requires discipline and awareness of a companies business and clients. When taking your business to another country, your brand can get hijacked with local agencies who feel their way is the best way. When a brand gets hijacked, it can result in system wide confusion and create conflict between headquarters and the country office. Based on our experience of over 20 years managing global and regional marketing programs, we have developed adaptive procedures that can be applied to many situations to ensure your brand messages are maintained and adaptations add to the brand rather than alter it. The most important objective we work towards is improving communications so that good decisions can be made more quickly and all stakeholders are on the same page. Developing new markets abroad is a daunting process, T-Mark can provide experienced project managers well versed in ensuring smooth project progression as well as fully capable of training new hires abroad when necessary.