Interactive slider design & social media strategy

The Challenge

The client needed a slider displaying stories for the IWD 2021 campaign to be embed on a page in their CMS with a specific link sharing function.

Project scope	Graphic Design, UI/UX Design, Digital Marketing
Scale	Global
Languages	English

Increase engagement on social media
Personalize the message

Our Solution

The stories to display was a pledge from people to show their engagement in IWD.
At the end of the slide, the user had the possibility to share the link of the page, however they have to choose among 5 different messages that would express their engagement the best. The message chosen is displayed on the image/card of the link when shared in the social media platform.

The Results

We provided the client with a simple yet efficient tool embedded in the client’s CMS that helped the company promote their campaign using social media.